Marketing Strategy & Management

Does your marketing have a strategic direction and plan, or is a mix of expensive trial and error? Do you know what results your marketing spend has gotten you, if any? We create and execute plans that get real results!

Do you have a marketing strategy or are you flying by the seat of your pants? Have you spent too much on marketing to not know what (if anything) it did for you? Are you ready to take your business to the next level by really standing out? We work with you to develop a deep understanding of your business, then create a high-level strategy that can be provided to anyone working with you (internal team, web developer, photographer, social media manager, advertiser, etc.) to ensure everyone is on the same page, working with a strategy that works. Then, we create a step-by-step Action Plan with recommended and prioritized budget and schedule, including good, better, and best options. We gather quotes and start the conversations so by the end of the project, you can take it and implement it yourself with a clear path to success or have us manage it for you.

Working with you on an ongoing basis, we act was your in-house marketing team or fractional CMO. Get expert-level marketing management at a fraction of the cost of hiring a single marketing manager. We take all the work off your plate, working closely with contractors and your team. Meeting twice a month, we report on results, update you on all activities, get approvals, and make any adjustments needed to optimize your campaigns. Add expertise, save time, save money, stand out from competitors, and feel proud of how you present your business to the world.

Not ready to hire a large social media ad agency but can’t miss out on the opportunity that Meta Ads present? We execute Meta ad campaigns in-house. Our ultimate goal is that you’ll outgrow the scale of social advertising we provide but in the meantime, we get you excellent, proven results through being strategic, employing top-level targeting and working with the right people for creative content. Meta ads don’t need to break the bank to be successful so get the best value you can and save some of your marketing budget for other activities.

Everything we do is based on research and we have the formal training and experience to get the best data possible. From conducting surveys, focus groups, and interviews to doing the analysis that answers “why”, we are qualified to conduct formal research including government funded studies and use in education. This is where we nerd-out so you can count on us bringing the passion and dedication to what others find boring.

Do you need another eye on your marketing strategy and plan? Is your marketing team or team member entry-level and could use some guidance to knock the implementation out of the park? We take a close look at your company, strategy, plan, and any results from past activities to give some professional recommendations. Although we love to create strategies ourselves, we’re always excited to collaborate and bring more minds to the table. Let’s work together to take your marketing to the next level and set you on a path to success.

Have a new project, campaign or contractor and need to ensure everyone is on the same page? Keep your marketing strategy in tact and on plan as the team grows and things change. It can be easy to get thrown off course; we’re here to ensure that doesn’t happen.

Your business should stand out.

Small business development & marketing, driving real results and taking your business to the next level.

Business Development & Growth

Do you know where you want to get but need some clear, actionable steps to get there? Do you want to grow your team’s expertise without adding a new employee to payroll? Do you need a strategic, educated business partner with a objective perspective? We don’t coach, we create strategies and execute plans that work, making your life easier and helping you hit your goals faster.

Working with you on an ongoing-basis, we set long, mid, and short term goals, create an action plan, then work through it with you and for you, with a combination of strategy sessions and our team’s execution time. This is how you make things happen faster, more professionally, and realize your goals faster. Our team becomes part of your team, getting fully invested and staying on top of what goes on so we can stay agile and help you as new things come up, as they always do!

Launching a new business? Thinking about taking your business in a new direction? We go beyond creating a business plan with a system and process that ensures every aspect is considered in a synergistic strategy. You come away with a strategy and plan that is actionable, has longevity, and can be used to apply for grants or lending.

Need solid data to back-up business decisions? Our forecasts go beyond what you’ll typically see. We start out by determining what it is we want to learn from the forecast and create a customized forecast that answers questions like: When will I reach my personal income goal? When is my team at max capacity? How much of each product/service do I need to sell and when? Which revenue stream is most profitable? Where can I cut costs? Stop using intuition alone and get some real, solid data.

There’s more to hiring than a salary and advertising. We create plans that include strategies for your organizational chart, the required skills vs. the job title, how and when to find the RIGHT people and how to keep the right people. Being marketers, we know how to sell your company to valuable applicants and help develop a culture that makes them want to stay.

Will my idea work? Which route should I take? Which opportunity should I pursue first? Which option will give me the best return on my investment? These are all questions that are best answered using real, solid research and data, and that’s where we come in. Take some of the risk and fear out of trying new things and make the return you need to fund the next big idea. Well help you figure out how.

Do you have formalized systems and processes? Is there a better, more efficient way things could be done? Could you use some automation? Strong systems and processes don’t only help your daily operations and bottom line, they build company value for future sale. We look at what you have and make recommendations to make life easier, cut costs, save time, and build value.

Need an objective look at your business or idea? Do your family and friends say that everything you talk about is a good idea or are they just sick of hearing about it? We’re critical thinkers with an outside perspective and experience with diverse businesses and equally diverse problems. Meet with one or all of us for a 1.5hr working session, not just to chat, but to work through problems and opportunities on the spot.

Your needs don’t fit into the box? Reach out to chat about it and find out if our team is the right fit to help you achieve your goals. If we’re not, we can likely point you in the right direction.

Stand Out
Workshops

Having a love of education helps us deliver engaging and informative workshops and presentations. You walk away from all of our workshops with worksheets, handouts and a digital download code, giving you something tangible and helping you actually apply the learning.